Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve.
That doesn’t mean you can’t use a few shortcuts to stay on top of things though, and that’s what this list of top online business books is all about. Here you’ll find the latest and greatest resources so you can head into 2016 with a firm grasp on today’s eCommerce, Marketing, Small Business, Online Start-Ups, Business Growth, Online Reputation Management, and more.
It is getting really difficult to find great books with a search on Amazon these days. There are literally thousands of pages of results, most of which are self-published drivel under a hundred pages. The only way we can narrow it down is to search under paperbacks instead of eBooks, but there are still thousands of tiny “books” to sift through. Aren’t you glad we did the legwork for you? Because I have the aforementioned extreme passion for online business, I’ve already sought out and own the following selections (in no particular order).
No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing by Dan S. Kennedy and Kim Walsh-Phillips – The authors urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 5th Edition, by David Meerman Scott – The pioneering guide to the future of marketing has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales.
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow – You can get virtually anything by online subscription these days, from pet treats to cosmetics and beyond. This emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. John Warrillow provides the essential blueprint for winning automatic customers with one of nine subscription business models.
The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark W. Schaefer – It’s very difficult to get me to click on a link to read a blog post, because I’m too busy to read anything but the most useful and informative articles. I first recognized Mark’s talent when I found myself clicking on his post links almost every time I saw one. His book includes in-depth explorations on the connection between brand and content transmission, with a focus on audiences that will move content, practical steps to build “shareability” into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world.
Google Analytics Integrations by Daniel Waisberg – Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob – Marketing Sherpa sent this one to me and I enjoyed the unique perspective presented here. Spanning communication theory, neuroscience, creativity and innovation, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.
The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market and Deliver the Ultimate Customer Experience by Peter Hinssen – Step-by-step strategies to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network so you can thrive in this era of digital disruption.
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition, by Dave Kerpen, Carrie Kerpen, Mallorie Rosenbluth and Meg Riedinger – Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
Social Media Marketing All-in-One For Dummies by Jan Zimmerman and Deborah Ng – Nine books in one, updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community.
The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing, 2015 Edition, by Chuck Martin – Defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Congratulations to the winners of our 2015 Online Business Book Awards! Winners are free to place the award graphic on their website if they wish to.
What is the best book you’ve read about online business in 2015? Please share in the comments below.