The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.

Since 2010, Eventbrite has compiled data with their own custom set of tools that places a value on sharing an event through social media. The metrics tracked include how many visits resulted from each social media share and the average value of the additional tickets sold as a result. The results can be broken down by social media platform, country, etc. We’ve included the Canadian business highlights and the infographic for you here.

The Canadian highlights of Eventbrite’s data indicates Canadian social media shares have a relatively high monetary value that is spread across Facebook, Twitter and LinkedIn more evenly than other countries. Canadians also show a higher value for LinkedIn shares by comparison to other countries.

The social media share value in Canada (calculated by additional ticket sales):

Facebook: $4.51 per Facebook share (placing 3rd)
LinkedIn: $3.13 per LinkedIn share (placing 1st)
Twitter: $2.97 per Tweet (placing 2nd)

{Infographic provided by Eventbrite}

Have you used social media to promote an event for your Canadian business? Please share the results in the comments below.

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Digital Editor - Melody McKinnon

Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

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