How to Find Info for Your Online Customer Profile (Avatar/Persona)

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How to Find Info for Your Online Customer Profile (Avatar/Persona)

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

Why Didn’t I Get Paid For My Affiliate Sale?

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Why Didn’t I Get Paid For My Affiliate Sale?

You’ve chosen the perfect affiliate partner program to promote on your website and are excited to see your visitors clicking on the link. You head to the program’s affiliate dashboard to see the monetary rewards of your hard work, only to find some clicks and sales haven’t been credited to you.

Can Data Analytics Help You Market In A Tight Economy?

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Can Data Analytics Help You Market In A Tight Economy?

Can Data Analytics Help You Market In A Tight Economy? The High Cost Of Having An Unhappy Digital Branding Experience Provided by HappyOrNot.com The current economic conditions are challenging for businesses of all sizes. Inflation is rising, and the cost of goods and services is skyrocketing, making it harder for companies to maintain their profit […]

Experts Reveal Top 12 Types of Web Analytics Tools

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Experts Reveal Top 12 Types of Web Analytics Tools

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

February Free Guide of the Month: Marketing Metrics & Analytics

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Each month we bring you a new, free guide, report or whitepaper.  This month, it’s The Definitive Guide to Marketing Metrics and Analytics. ? Do you find it difficult to rate the success of your marketing based on solid data? ? Are you struggling to find the right metrics to demonstrate the success of your […]

Canada on the Cutting Edge of Social Media Research

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Canada on the Cutting Edge of Social Media Research

What better place to have a cutting edge social media research lab than in Canada?  Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into  their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

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Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US.  All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]

The Dollar Value Per Social Share for Canadian Events [Infographic]

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The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.

Should You Worry About Your Google Analytics Bounce Rates?

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Should You Worry About Your Google Analytics Bounce Rates?

Several years ago, I almost had a coronary the first time I saw the bounce rate for a site I was administering through Google Analytics.  The metric sent me off on a research journey for clarification.  Just what was this bounce rate, and how dare it imply that visitors were leaving my home page almost […]

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