Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.
The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
Each month we bring you a new, free guide, report or whitepaper. This month, it’s The Definitive Guide to Marketing Metrics and Analytics. ? Do you find it difficult to rate the success of your marketing based on solid data? ? Are you struggling to find the right metrics to demonstrate the success of your […]
What better place to have a cutting edge social media research lab than in Canada? Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]
eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US. All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]
Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.
Several years ago, I almost had a coronary the first time I saw the bounce rate for a site I was administering through Google Analytics. The metric sent me off on a research journey for clarification. Just what was this bounce rate, and how dare it imply that visitors were leaving my home page almost […]
Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade. They can cloak affiliate links to prevent commission hijacking or affiliate bypassing. Shortened URL’s also prevent broken links in e-mail from line character limits. With the advent of character-limited social media, they’ve taken on a new role of lowering […]