Infographics

Ecommerce in Canada: 2019 Statistics, Insights and Infographic

By Melody McKinnon on April 2, 2019 3 Comments Canadian consumers, Canadian e-commerce, Canadian statistics, omni-channel Canada

19.8 million Canadians shop online, and they’re expected to spend $39 billion online in 2019 (nearly double what was spent in 2016). While businesses in this country have improved their online presence, they continue to struggle with grabbing online shoppers, convincing them to buy, and turning them into loyal customers.

Writing with Clarity Online: Cheat Sheet (Infographic) ©

By Melody McKinnon on January 3, 2019 4 Comments Blogging, Canadian marketing, Ezine / Newsletter Publishing, infographics, writing

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

Top Keyword Research and Competitive Intelligence Tools ©

By Melody McKinnon on August 31, 2018 12 Comments Canadian marketing, SEO

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]

Canadians Are Crazy About Online Shopping (Infographic)

By Melody McKinnon on November 5, 2017 2 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, infographic

Canadians have fully embraced online shopping. Many Canadian businesses fear they can’t compete with international eCommerce, but 65% of Canadians have shown a clear preference for shopping online within Canada, at least when the option is available to them.

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

By Melody McKinnon on February 24, 2017 1 Comment Canadian marketing

By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.

Study: Omni-Channel is the Key to Success in Retail Today ©

By Melody McKinnon on February 23, 2016 2 Comments Canadian e-commerce, Canadian mCommerce, Canadian Retail, infographic, omni-channel Canada

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.

Canadians and the Digital Economy (Infographic)

By Melody McKinnon on January 9, 2016 2 Comments Canadian business, Canadian consumers, Canadian statistics

Online businesses need more insight into how Canadians use the Internet. A new Ipsos syndicated study, Participation in the Digital Economy, examines Canadian Internet use at home and what prevents them from participating in the digital economy.

Most Canadian Micro-Businesses Don’t Have a Website (Statistics & Infographic)

By Melody McKinnon on September 20, 2015 5 Comments Canadian e-commerce, Canadian entrepreneur, Canadian self employment, Canadian small business, Canadian statistics, infographic, work at home Canada

The majority of Canada’s smallest business owners (under five employees) recognize the benefits of having a website, yet 59% of them don’t have one. Most say their business is simply too small to need a website, even though they understand the competitive advantage to having an online presence. The study, conducted by RedShift Research and […]

Canadian Online Sales Data for Q2 2015 (Infographic)

By Melody McKinnon on August 7, 2015 4 Comments Canadian e-commerce, Canadian mCommerce, Canadian Retail, Canadian statistics, Canadian web-based business, omni-channel Canada

The Rakuten Linkshare Affiliate Network has released its online sales data report for the second quarter of 2015. The insights gained come just in time for us to tweak our websites and practices as holiday shopping begins. A number of Canadians have been known to start Christmas shopping online as early as August!

2015 Canadian Social Media Usage Statistics

By Melody McKinnon on January 12, 2015 6 Comments Canadian marketing, Canadian statistics, social media

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. 2015 Canadian Social Media Usage […]