Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations.
Whether you’re a digital or traditional artist, there has never been more income opportunities available to you as there are today. Today’s artists can easily create a thriving online business while sharing their work with the masses.
Canadian-specific Halloween data can be difficult to find, so we thought we’d share these tidbits with you to help guide your Halloween promotions. It’s also a fine example of cause-related marketing at the digital level. Use the Halloween statistics to scare up some business!
The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).
There are two questions that we hear most often from retailers who are exploring multi-channel and omni-channel retail: What’s the difference? Which one is the best fit for my store?
Study Highlights: A third of Canadians purchase second-hand goods more than once a month (31%) – with nearly three in four (73%) doing so to make their money go further
Selling on online marketplaces has become a critical part of ecommerce. Twenty-seven percent of retailers use ecommerce marketplaces as part of their acquisition and retention strategy to drive growth, according to Shopify.
Glossary of Affiliate Marketing Terms for Beginners
by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 5 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
