Infographics Archives ⋆ Canadian's Internet Business

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

By Melody McKinnon on November 5, 2019 No Comment Canadian e-commerce, Canadian holiday marketing, Canadian Retail, infographic, marketing

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

By Melody McKinnon on October 5, 2019 No Comment Canadian consumers, Canadian demographics, Canadian marketing, Canadian Retail, infographic

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

Digital Marketing: Canadians Are Waiting for You Online (Infographic)

By Melody McKinnon on August 19, 2019 No Comment Canadian consumers, Canadian marketing, Canadian statistics, infographic

Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.

What’s the Difference Between Multi-Channel and Omni-Channel Retail?

By Melody McKinnon on August 13, 2019 No Comment Canadian multi-channel, Canadian Retail, infographic, omni-channel Canada

There are two questions that we hear most often from retailers who are exploring multi-channel and omni-channel retail: What’s the difference? Which one is the best fit for my store?

Ecommerce in Canada: 2019 Statistics, Insights and Infographic

By Melody McKinnon on April 2, 2019 3 Comments Canadian consumers, Canadian e-commerce, Canadian statistics, omni-channel Canada

19.8 million Canadians shop online, and they’re expected to spend $39 billion online in 2019 (nearly double what was spent in 2016). While businesses in this country have improved their online presence, they continue to struggle with grabbing online shoppers, convincing them to buy, and turning them into loyal customers.

Writing with Clarity Online: Cheat Sheet (Infographic) ©

By Melody McKinnon on January 3, 2019 4 Comments Blogging, Canadian marketing, Ezine / Newsletter Publishing, infographics, writing

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

Top Keyword Research and Competitive Intelligence Tools ©

By Melody McKinnon on August 31, 2018 12 Comments Canadian marketing, SEO

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]

Canadians Are Crazy About Online Shopping (Infographic)

By Melody McKinnon on November 5, 2017 2 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, infographic

Canadians have fully embraced online shopping. Many Canadian businesses fear they can’t compete with international eCommerce, but 65% of Canadians have shown a clear preference for shopping online within Canada, at least when the option is available to them.

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

By Melody McKinnon on February 24, 2017 1 Comment Canadian marketing

By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.

By Melody McKinnon on February 23, 2016 2 Comments Canadian e-commerce, Canadian mCommerce, Canadian Retail, infographic, omni-channel Canada

Study: Omni-Channel is the Key to Success in Retail Today ©

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.