Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
AUSTIN, Texas–(BUSINESS WIRE)–COVID-19 is forcing businesses to digitally transform how they operate. From enabling teams to work remotely to training employees, technology has never been more critical. Yet, a new Canadian study by Beagle Research Group and sponsored by Zoho reveals that technology systems have not kept up with changing times.
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
TORONTO /CNW/ – New research from Accenture (NYSE: ACN) shows that Canadian companies with a carefully calibrated strategy toward technology adoption and a clear vision for what their companies’ future systems should look like, are growing revenue at 2.5 times the rate of companies that are struggling to scale innovation.
Predictive personalization in eCommerce (and multi-channel retail) refers to how a user’s experience on a website is personalized using predictive technology, machine learning (ML) and artificial intelligence (AI).
There’s been plenty of buzz about flywheels in marketing circles, especially among funnel fans. While the basic sales funnel is a marketing method, the flywheel is a sales growth strategy that can become the base of your long-term marketing plan. It’s been designed and refined based on expert experience and extensive testing in the field.
PHOENIX, April 8, 2020 /PRNewswire/ — Prevalent, Inc., the company that transforms how you manage third-party risk, and Shared Assessments, the member-driven leader in third-party risk assurance, today announced a new report, Third-Party Risk Management: The 3rd Rail of Security & Compliance, which provides deep insights into current trends, challenges and initiatives impacting third-party risk practitioners.
Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]
Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]
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