Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations. If you’re promoting the right kind of business or products, you could see a nice bump in sales […]
Selling on online marketplaces has become a critical part of ecommerce. Twenty-seven percent of retailers use ecommerce marketplaces as part of their acquisition and retention strategy to drive growth, according to Shopify.
Whether you’re a digital or traditional artist, there has never been more income opportunities available to you as there are today. Today’s artists can easily create a thriving online business while sharing their work with the masses.
Pets were one of the first categories of viral content and their influence has only grown. Combine that with the growing value of the pet industry in general, and you have a winner. No matter how saturated the category gets, pet influencers are some of the richest online.
As more and more Canadian businesses sell online, it becomes increasingly difficult to stand out from the crowd and win the sale. Your efforts will be rewarded, however, especially if you focus on the tips outlined below. They’re intended as a starting point to direct your thought process and move you in the right direction, […]
Predictive personalization in ecommerce (and multi-channel retail) refers to how a user’s experience on a website is personalized using predictive technology, machine learning (ML) and artificial intelligence (AI).
Amazon.ca is celebrating its 20th anniversary this year, as well as marking several other achievements and anniversaries of service to Canadians. It’s been 10 years since they launched the first Canadian fulfillment centre in Mississauga, Ontario.
Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).
Ecommerce subscription options have become a reliable, predictable part of a solid strategy involving multiple online revenue streams. It can be set up as a recurring delivery of selected products at predetermined intervals, or it can be the primary revenue model in the form of subscription boxes.
Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
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