Many Canadian businesses and potential bloggers are intimidated by (or frustrated with) building a following, especially in the beginning. Starting a Blog is like walking onto the stage of an empty concert hall and starting to sing. Maybe you’ve put out a few flyers and told your friends, but to fill the theatre you have […]
Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]
Long before anyone had heard of a blog, savvy affiliate marketers used content to make affiliate sales. When I first started affiliate marketing in the 90s, affiliate text links were primarily placed in website articles or newsletter articles. It’s just as effective in today’s blog content and even more critical, as banner ad blockers become […]
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a useful, original article.
WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]
I’ve been producing original website content for more than 20 years, long before anyone had even heard of blogging. Right from the beginning, content was used to generate revenue. Whether you’re trying to move your own products or selling affiliate products, leveraging your blog for leads and sales is a relatively easy win.
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
I’ve been working online in Canada for over 20 years, and I started earning money from blogging long before it was cool. For all but a few years it has been a full-time endeavor, but it makes a nice side gig as well.