Blogging

HTTPS: The Easy Way to Implement SSL on a WordPress Blog

HTTPS: The Easy Way to Implement SSL on a WordPress Blog

Google recently announced that the new release of their Chrome browser in July, 2018, will mark all HTTP sites as “not secure”. It’s also suspected that websites deemed “not secure” by Google will see a steady drop in rank.

Bring Visitors Back with WordPress Community Plugins ©

Bring Visitors Back with WordPress Community Plugins ©

We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]

B2B Blogging Guide: Best Practices ©

B2B Blogging Guide: Best Practices ©

No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.

How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

7 Tips for Growing a Company Blog That Generates Results

7 Tips for Growing a Company Blog That Generates Results

By Ian McClarty Do you have a company blog? If not, it is time to start one. Almost every successful business connects with their customers through content marketing, or blogging. It’s a new way of marketing that allows the customers to know you are out there, and it gives others an intimate look at the company.

WordPress Blog Plugins That Pay for Themselves (Many Times Over) ©

WordPress Blog Plugins That Pay for Themselves (Many Times Over) ©

One of the most important reasons Canadian businesses choose WordPress for their domain blog, is the many choices of quality plugins. Plugins can add a vast array of features to your blog, including those that facilitate monetization and overall business success. While there are many free WordPress plugins, it’s important to choose the ones you […]

10 Tips for Taking Product Photos That Sell Online ©

10 Tips for Taking Product Photos That Sell Online ©

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]

6 Crucial Rules for Creating Video Content that Engages Blog Readers

6 Crucial Rules for Creating Video Content that Engages Blog Readers

By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

How to Take Better Photos for Your Blog

How to Take Better Photos for Your Blog

By David Hill Considering how visual the Internet is nowadays, it is no surprise that most blogs use photos (or other images). Statistics show content that includes images performs better in every possible way, and tends to get more views as well as better conversion rates.

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