Blogging

Reaching Canadian Consumers Through Niche Bloggers

Reaching Canadian Consumers Through Niche Bloggers

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

11 Unexpected Ways You Can Make Money From Blogging

11 Unexpected Ways You Can Make Money From Blogging

When people first start blogging, they usually plan to earn money using standard blog monetization methods. That may include sponsored posts, reviews, advertising and affiliate marketing. Learn more from our free ultimate guide: How to Make Money Blogging in Canada. Those are all excellent ways to monetize, but there are plenty more opportunities that come […]

Popular Canadian Blogs for Blogger Outreach and Guest Posts

Popular Canadian Blogs for Blogger Outreach and Guest Posts

Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers.  While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]

How to Become an Online Influencer in Canada and Beyond

How to Become an Online Influencer in Canada and Beyond

Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]

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