Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry.
You may be approached by marketing agencies or individuals wanting to place a “do follow” link in your existing content, or offering a guest post in exchange for including a “do follow” link in it. Should you agree?
The Canadian blogger community has grown exponentially in recent years, as Canadians look for legitimate ways to make money online from home. Many of these blogs are profitable, some more than others. We wanted to know how the most successful Canadian bloggers are monetizing their blogs these days, so we conducted an informal study.
The creator economy is now valued at over $200 billion globally and is expected to exceed $500 billion in the next few years, making it one of the fastest growing sectors of the digital economy.
Guest posting is a common practice in which you write a blog post for another blog. It’s typically a marketing tactic used to increase brand awareness, drive traffic, and invite engagement from a specific group. Blogs that accept guest posts usually have guidelines on their website.
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers countless opportunities […]
I’ve been working online in Canada for over 25 years, and I started earning money from blogging long before it was cool. For most of that time it’s been a full-time endeavor, but it makes a nice side hustle as well.
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
Glossary of Affiliate Marketing Terms for Beginners
by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
How Canadian Online Influencers Find (and Pitch) Businesses
by Melody McKinnon, Online Business & Marketing Manager - 5 Comments
5+ Effective Social Media Platforms You Probably Haven’t Heard Of
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Online Business FAQs: Should I Sell “Do Follow” Links to Marketers?
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2026 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
