Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.
I’ve been working online in Canada for over 20 years, and I started earning money from blogging long before it was cool. For all but a few years it has been a full-time endeavor, but it makes a nice side gig as well.
Pets were one of the first categories of viral content and their influence has only grown. Combine that with the growing value of the pet industry in general, and you have a winner. No matter how saturated the category gets, pet influencers are some of the richest online.
Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]
The Canadian blogger community has grown exponentially in recent years, as Canadians look for legitimate ways to make money online from home. Many of these blogs are profitable, some more than others. We wanted to know how the most successful Canadian bloggers are monetizing their blogs these days, so we conducted an informal study.
You may be approached by marketing agencies or individuals wanting to place a “do follow” link in your existing content, or offering a guest post in exchange for including a “do follow” link in it. Should you agree?
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a useful, original article.
We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]
Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry.