Blogging Archives ⋆ Online Business Canada

Bring Visitors Back with WordPress Community Plugins

By Melody McKinnon on March 26, 2021 19 Comments Canadian business community, engagement, website development, website traffic, WordPress

We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]

How Canadian Online Influencers Find (and Pitch) Brands and Businesses

By Melody McKinnon on March 16, 2021 1 Comment Blogging, Canadian Influencers

Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry.

10 DIY Tips to Take Pro Product Photos for Ecommerce

By Melody McKinnon on March 12, 2021 12 Comments Blogging, Canadian e-commerce, Canadian marketing, Canadian Retail, Sales

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflect the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]

Motivation and Tips for Your First Year of Blogging

By Melody McKinnon on December 23, 2020 4 Comments Blogging, Canadian marketing

Many Canadian businesses and potential bloggers are intimidated by (or frustrated with) building a following, especially in the beginning. Starting a Blog is like walking onto the stage of an empty concert hall and starting to sing. Maybe you’ve put out a few flyers and told your friends, but to fill the theatre you have […]

Writing with Clarity Online: Cheat Sheet (Infographic)

By Melody McKinnon on December 20, 2020 4 Comments Blogging, Canadian marketing, Ezine / Newsletter Publishing, infographics, writing

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

How to Make More Affiliate Sales With Content

By Melody McKinnon on December 12, 2020 2 Comments Affiliate income, affiliate marketing, Blogging, Canadian web-based business

Long before anyone had heard of a blog, savvy affiliate marketers used content to make affiliate sales. When I first started affiliate marketing in the 90s, affiliate text links were primarily placed in website articles or newsletter articles. It’s just as effective in today’s blog content and even more critical, as banner ad blockers become […]

Reaching Canadian Consumers Through Niche Bloggers

By Melody McKinnon on September 21, 2020 8 Comments Canadian consumers, Canadian marketing, social media

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]

How to Use Content Marketing to Skyrocket Holiday Sales

By Melody McKinnon on September 1, 2020 6 Comments Canadian Content Marketing, Canadian e-commerce, Canadian holiday marketing

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

7 Ways Stealing Content from other Sites can Ruin Your Business

By Melody McKinnon on August 19, 2020 7 Comments Blogging, Canadian marketing, Canadian web-based business, publishing, Search Engine Optimization (SEO)

As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a useful, original article.

How to Start Any Online Business With WordPress

By Melody McKinnon on August 5, 2020 2 Comments Canadian Blogging, Canadian entrepreneur, Canadian web-based business, website development

WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]