Canadians were spending much more online during the 2015 holiday shopping season, reports MasterCard SpendingPulse. Both November and December 2015 broke online sales records, claiming the highest percentage of all retail sales. November brought the highest eCommerce sales ever in Canada, at 9.7%. December broke that record when online sales rose to 9.9% of all retail sales in Canada.
While holiday retail shopping as a whole saw only a modest increase of 2% from 2014, online shopping in Canada jumped 20% from 2014 (the largest year-over-year increase in the survey’s decade-long history).
“Canadians are embracing online shopping and we aren’t surprised to see the growth in this category continue to trend upward as it has over the last three years,” said Sarah Quinlan, Senior Vice President, Market Insights for MasterCard Advisors. “When you compare the relatively slow growth of retail overall with the quick growth of online shopping, it shows the strength and growing preference of the online channel for today’s shopper. With every device quickly becoming a commerce device, we’ll be watching to see if the growth of online continues beyond the gift-giving season.”
Statistics show consumers in general are omnishoppers, with 80% combining their shopping experience with in-store tech, a computer, tablet or smartphone.
If you’re trying to increase online and omnichannel sales in Canada, you may find the following articles helpful:
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What was your holiday online shopping experience in 2015? Did you sell more online? Did you shop more online?
Source: MasterCard SpendingPulse
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