Canadians were spending much more online during the 2015 holiday shopping season, reports MasterCard SpendingPulse. Both November and December 2015 broke online sales records, claiming the highest percentage of all retail sales. November brought the highest eCommerce sales ever in Canada, at 9.7%. December broke that record when online sales rose to 9.9% of all retail sales in Canada.

While holiday retail shopping as a whole saw only a modest increase of 2% from 2014, online shopping in Canada jumped 20% from 2014 (the largest year-over-year increase in the survey’s decade-long history).

Canadian Online Holiday Shopping Records Broken in 2015

“Canadians are embracing online shopping and we aren’t surprised to see the growth in this category continue to trend upward as it has over the last three years,” said Sarah Quinlan, Senior Vice President, Market Insights for MasterCard Advisors. “When you compare the relatively slow growth of retail overall with the quick growth of online shopping, it shows the strength and growing preference of the online channel for today’s shopper. With every device quickly becoming a commerce device, we’ll be watching to see if the growth of online continues beyond the gift-giving season.”

Statistics show consumers in general are omnishoppers, with 80% combining their shopping experience with in-store tech, a computer, tablet or smartphone.

If you’re trying to increase online and omnichannel sales in Canada, you may find the following articles helpful:

How to Use Content Marketing to Skyrocket Holiday Sales
Help for the 54% of Canadian Small Businesses Without a Website (Statistics)
10 Tips for Taking Product Photos That Sell Online
Test eCommerce Waters with Fulfillment by Amazon (FBA)
Canadian Omni-Channel Panel Shares Insights
How to Start an Affiliate Program for a Canadian Business
Top Online Business and Marketing Books of 2015
Checklist: Choosing a Website Host for your Canadian Business

Comment on Canadians Internet BusinessWhat was your holiday online shopping experience in 2015? Did you sell more online? Did you shop more online?

Source: MasterCard SpendingPulse


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Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

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That’s going to continue until most shops are only part of the online concept to serve customers better.
It’s the way of the world now.


I’m so excited for internet shopping! I think Canada could really take advantage of it and lead teh world in ecommerce. Thanks for the good news!

becca corey

I knew it had to be a big jump! Everyone I know was talking about how their sales stayed the same in their store but their website was humming. Way to go Canadian ecommerce!