Canadian demographics Archives ⋆ Online Business Canada

How to Find Info for Your Online Customer Profile (Avatar/Persona)

By Melody McKinnon on December 30, 2020 No Comment analytics, Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian marketing

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

2020 Multi-Source Report: The Canadian Online Shopper

By Melody McKinnon on February 12, 2020 No Comment Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian statistics

Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

By Melody McKinnon on October 5, 2019 No Comment Canadian consumers, Canadian demographics, Canadian marketing, Canadian Retail, infographic

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 5 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.

Social Media Use in Canada, 2017

By Melody McKinnon on October 6, 2017 5 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

Social media in Canada has reached a point of saturation, according to the latest data from Pollara. Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

Canadian Moms’ Top 7 Social Media Networks ©

By Melody McKinnon on March 24, 2014 3 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

Canadian Digital and Mobile Communications Expenditures Data ©

By Melody McKinnon on January 29, 2014 4 Comments Canadian consumers, Canadian demographics, Canadian Mobile Marketing, Canadian statistics

Statistics Canada released its Household Expenditures Research Paper Series #1 in January, 2014. The report includes expenditure data from their 2012 Survey of Household Spending. Communications expenditures included cell phone and Internet use. These statistics were gathered from a sample of 17,557 households in 10 provinces.

By Melody McKinnon on January 23, 2014 5 Comments Canadian consumers, Canadian demographics, Canadian Mobile Marketing, Canadian statistics, social media

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

Sometimes you don’t really know where you are until you see where the other guy is. WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts. They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective. While the multiple sources […]

By Melody McKinnon on June 23, 2013 5 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics

Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses. ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians. The Digital North report, resulting from research conducted in March, 2013, is part […]

Canada on the Cutting Edge of Social Media Research

By Melody McKinnon on April 18, 2013 7 Comments analytics, Canadian demographics, Canadian marketing, Canadian statistics, social media

What better place to have a cutting edge social media research lab than in Canada? Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]