Canadian demographics

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 2 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least. Online marketers need more than a basic awareness of social media use in this country, however. Targeted campaigns require data pertaining to […]

Social Media Use in Canada, 2017

By Melody McKinnon on October 6, 2017 4 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

Social media in Canada has reached a point of saturation, according to the latest data from Pollara. Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

Canadian Moms’ Top 7 Social Media Networks ©

By Melody McKinnon on March 24, 2014 3 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

Canadian Digital and Mobile Communications Expenditures Data ©

By Melody McKinnon on January 29, 2014 4 Comments Canadian consumers, Canadian demographics, Canadian Mobile Marketing, Canadian statistics

Statistics Canada released its Household Expenditures Research Paper Series #1 in January, 2014. The report includes expenditure data from their 2012 Survey of Household Spending. Communications expenditures included cell phone and Internet use. These statistics were gathered from a sample of 17,557 households in 10 provinces.

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

By Melody McKinnon on January 23, 2014 5 Comments Canadian consumers, Canadian demographics, Canadian Mobile Marketing, Canadian statistics, social media

Sometimes you don’t really know where you are until you see where the other guy is. WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts. They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective. While the multiple sources […]

Canadian Digital Behaviour for Businesses (Statistics) ©

By Melody McKinnon on June 23, 2013 5 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics

Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses. ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians. The Digital North report, resulting from research conducted in March, 2013, is part […]

Canada on the Cutting Edge of Social Media Research ©

By Melody McKinnon on April 18, 2013 7 Comments analytics, Canadian demographics, Canadian marketing, Canadian statistics, social media

What better place to have a cutting edge social media research lab than in Canada? Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]

By Melody McKinnon on March 12, 2013 8 Comments Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian statistics, Canadian web-based business

ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).

By Melody McKinnon on March 9, 2013 11 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]

By Melody McKinnon on February 13, 2013 6 Comments Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian Senior Citizens, Canadian statistics, infoproduct

Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage. What they’re doing online is often different than younger surfers, including listening to music or watching videos. This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.