How to Find Info for Your Online Customer Profile (Avatar/Persona)

By on 1 Comment , , , ,

How to Find Info for Your Online Customer Profile (Avatar/Persona)

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

2020 Multi-Source Report: The Canadian Online Shopper

By on No Comment , , ,

2020 Multi-Source Report: The Canadian Online Shopper

Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

By on No Comment , , , ,

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

Social Media Use in Canada, 2017

By on 6 Comments , , ,

Social Media Use in Canada, 2017

Social media in Canada has reached a point of saturation, according to the latest data from Pollara.  Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

Canadian Moms’ Top 7 Social Media Networks

By on 3 Comments , , ,

Canadian Moms’ Top 7 Social Media Networks

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

Canadian Digital and Mobile Communications Expenditures Data ©

By on 4 Comments , , ,

Statistics Canada released its Household Expenditures Research Paper Series #1 in January, 2014.  The report includes expenditure data from their 2012 Survey of Household Spending. Communications expenditures included cell phone and Internet use.  These statistics were gathered from a sample of 17,557 households in 10 provinces.

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

By on 5 Comments , , , ,

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

Sometimes you don’t really know where you are until you see where the other guy is.  WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts.  They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective.  While the multiple sources […]

Canadian Digital Behaviour for Businesses (Statistics) ©

By on 5 Comments , , ,

Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses.  ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians.  The Digital North report, resulting from research conducted in March, 2013, is part […]

1 2