Small Businesses in Rural Canada – Current Stat’s and Digital Potential

People are seriously considering a move to a rural area now more than ever, and more who are born there are staying. Mostly because they can.

People are seriously considering a move to a rural area now more than ever, and more who are born there are staying. Mostly because they can.

TORONTO, Feb. 10, 2022 /CNW/ – Almost two-thirds (61 per cent) of Canadian business leaders agree that data – and knowing how to draw actionable insights from that data – are key to business success in today’s economy. However, only about one-third (34 per cent) say their business has a comprehensive data strategy in place […]

(Press Release New York, NY) — Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.

We know social media is wildly popular with Canadians who use the internet (almost 90 percent of us are connected), and those who market to them. Ninety-four percent of online adult Canadians have an account on at least one social media network, according to Ryerson’s Social Media Lab.

Click-through rates are an important part of evaluating the success of search engine campaigns and organic traffic, yet they are limited when trying to reach solid conclusions that you can build a strategy upon. It takes a massive amount of data to reach actionable conclusions, that will hold up for a reasonable period of time […]

VANCOUVER, BC – November 2, 2021 — Most of us have a consistent and clear picture of ‘the American Dream,’ i.e. coming to America with $20 in your pocket and becoming a millionaire, but what exactly is ‘the Canadian Dream?’ Mogo Inc., a digital payments and financial technology company, commissioned a study (conducted among members […]

TORONTO, Oct. 21, 2021 /CNW/ – Retail Council of Canada’s (RCC) 4th annual Holiday Shopping Survey of over 2,500 Canadians from coast to coast shows that while COVID continues to impact our lives, people have adapted well and are looking forward to returning to their pre-pandemic holiday traditions wherever possible: in-person celebrations, shopping at brick-and-mortar […]

None of us anticipated a second year of COVID-19, but here we are. The good news is, we’ve learned a lot about Canadian consumer behaviour during the pandemic, and can now use that knowledge to better navigate the remainder of this crisis.

Canadian businesses have been thrown into a world where a digital strategy has gone from ‘nice to have’ to an absolute necessity. The timeline to adopt digital has accelerated, leaving many entrepreneurs overwhelmed.

A growing number of Canadian businesses are recognizing the importance of having a website, even if they don’t conduct digital transactions. Having an online presence provides information and reassurance to consumers in this country and around the world. In fact, six in ten Canadians are more likely to do business with companies who have a […]